AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Sponsorship is bigbusiness.Major international sporting events–—such as the Summer and Winter Olympic Games,and theWorldSoccerCup–—commandsponsor fees running into the hundreds of millions of dollars, via which each global sponsor acquires marketing rights to the all-inclusive use of the event, its images, and logos. Worldwide sponsorship generated $663 million in revenue for the 2001—2004 Salt...

Leading The Ignorant: Can Ignorance Eliminate The Free Riding Problem?

Free Riding

We use a unique dataset that combines the responses from an original survey of households, information about the structural characteristics of their homes, utility-provided longitudinal electricity usage records, plus utility program participation information, to study the uptake of energy efficiency incentives and their effect on residential electricity consumption. Attention is restricted to ...

Epistemic Free Riding

In epistemology and philosophy of science there has been a growing interest in group inquiry and ways that it might differ fundamentally from individual inquiry. The interest in this topic is understandable. Science is predominately collaborative work. If we want to understand the epistemic success of science, we need to understand group inquiry and it is an important part of this to learn whet...

Examining Some Behavioural Effects of Sponsorship and Ambush Marketing

Ambush marketing is often regarded as an unethical marketing activity that decreases the effectiveness of legitimate sponsorship and degrades it as a promotion investment. However, there is little empirical research to support these claims and the research that does exist typically focuses on respondents’ attitudes and beliefs rather than their behaviour. Perceptions of sponsors are often shape...